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5 Easy Ways To Generate New Business From Referrals

As a business owner, you’re probably aware that referral marketing is one of the cheapest, fastest and most effective ways of finding new business. But how actively to you engage in it?

Most customers are happy to give referrals, but rarely are they asked or prompted to, meaning they stay silent. That’s where we can help. Read these 5 tips on how to entice and encourage people to refer your business and see how they can help you:

As a business owner, you’re probably aware that referral marketing is one of the cheapest, fastest and most effective ways of finding new business. But how actively to you engage in it?

Most customers are happy to give referrals, but rarely are they asked or prompted to, meaning they stay silent. That’s where we can help. Read these 5 tips on how to entice and encourage people to refer your business and see how they can help you:

1. Give Existing Customers An Incentive To Refer

Providing existing loyal customers with a reward of incentive for referring your business works very well. It doesn’t have to be something huge either. Things like 10% off their next purchase or gift vouchers for aligned products can have a dramatic impact on their willingness and motivation to promote your brand.

2. Provide A Special Deal For The Referred Customer

Think of how much more motivated your customers will be to recommend your business if their friend gets a good deal out of it. People will see this as adding value to their friend and not necessarily your business, but it will still generate results. This technique works even better when combined with the one above.

3. Make Sure Everyone Who Visits You Understands Your Marketing Positioning

If you get the vibe that a potential customer isn’t serious about doing business with you, don’t drop your effort. Feed them with all the information they need to understand exactly what it is your business is aiming to provide. Even if they decide not to buy, they will be more likely to refer those who have needs that fit your company’s offerings.

4. Be Easy To Find And Contact

Sounds basic, but you wouldn’t believe how often people try to recall your business but only remember little parts here and there. Have business cards handy, run a search-engine-friendly website and engage in social media. List contact information prominently, making it simple and fast for customers to get in touch with your business.

5. Build Relationships With Industry Colleagues

These are people who frequently have contact with your target audience (eg. Web developers referring to graphic designers or wedding planners who refer clients to florists or caterers). Often you can provide a similar referral service in return, otherwise offer a reward for every five successful customers they send you.

If you’re wondering why you never thought of these tricks, don’t worry, thanks to us you don’t have to. Try them out and see how well they work for your business.


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